 MIND YOUR MINERALS Introducing the NEW Brush-On Liquid Mineral Makeup by FACES Beautiful |
New York, NY (November 14, 2011) – Mineral makeup has taken the beauty world by storm. Acclaimed as the biggest beauty trend in years by makeup artists, dermatologists and industry professionals, minerals have gone from a little known and tiny portion of the beauty market to full mainstream. Sold at department stores, drug store beauty aisles, salons and spas, mineral-based makeup is now considered the way forward for flawless, healthy skin. It's a wonder why every woman in the world hasn't taken to making it the staple of their makeup bag once and for all.
“I have been using mineral makeup for years,” says Gail Sagel, founder of FACES Beautiful and creator of the Brush-On Liquid Mineral Makeup. “As a makeup artist, I am always in search of the perfect foundation, the perfect moisturizer, the perfect lip gloss, the perfect mascara. And while there are many options out there, my list of requirements as to what constitutes a great product seems to be growing. So, I decided to do something about it and create a product by a makeup artist for everyday women.”
FACES Beautiful’s Brush-On Liquid Mineral Makeup: The look of real skin, without any imperfections
This mineral-based foundation is formulated from natural minerals and botanical components which provides natural sun protection to your skin. FACES Beautiful liquid mineral makeup feels feather-light and silky-smooth, while providing ample coverage. Designed with a revolutionary skin-matching technology, the foundation is available in two gorgeous shades, Healthy Nude and Radiant Beige. The innovative, no mess "brush-on" applicator makes it so easy to apply and ensures that you're spreading the liquid foundation properly. No fingers or sponges needed. The air-tight tube with its attached brush makes it convenient to carry and gives you a water-resistant, all-day finish.
What are the Benefits of Mineral Makeup?
According to Gail, “Mineral makeup allows the skin to breathe. It is also known to offer maximum sun protection that won't feel heavy on the skin, and won't melt in the sun. It contains no fillers, or powders so it will not settle into fine lines on the face. The minerals work with the natural warmth of the skin and make your complexion look flawless and radiant. It is hypoallergenic, is less allergy producing, and works well on all skin types, particularly sensitive skin.”
Product Description:
Ø Available in two colors: Healthy Nude & Radiant Beige
Ø Revolutionary, easy-to-apply "brush-on" applicator prevents streaking and helps evenly spread the foundation
Ø No fingers or sponges needed
Ø Retail Cost: $29.95
Ø Sold at www.facesbeautiful.com
About Gail Sagel, Makeup Artist, President & CEO of FACES Beautiful & Creator of the Brush-On Liquid Mineral Makeup
Gail Sagel believes that beauty is not defined by the trends of the moment, but rather by the personal understanding of what works best for each woman. She creates looks to satisfy the needs of her clients, based on a classic and always-current palette, rather than seasonal trends only. For Gail, it’s never been just about the makeup; it’s about lifestyles. She sees the entire picture from head-to-toe, from function to aesthetic. A modern system of makeup application, Gail’s concept is based on simple steps, where a handful of interchangeable colors work together to create an entire look that goes from day to evening, week day to weekend, season to season.
After graduating from the University of Maryland’s School of Business, Gail began her career as a trader on Wall Street. Although she was considerably successful, she found that her life lacked creativity and she often felt stifled in her work environment. Gail soon realized the world of beauty was her true calling.
In 1999, Gail’s enthusiasm for beauty resulted in the opening of FACES Beautiful, a luxury makeup studio, upscale salon and beauty boutique. Gail aims to provide each of her clients with the skills to enhance their own natural beauty, by using her expert training to create a flawless and effortless look. Her hope is that women will walk away with the confidence to recreate the looks, armed with the knowledge of a seasoned professional.
“I wake up every day and my work is my passion. I put smiles on women’s faces, and I make a living doing it.”
More than ever, consumers want to know what the experts know; and buy the products professionals buy – and create. Consumers desire high-performance products developed by makeup artists and industry professionals. Working closely with customers and professional makeup artists enabled Gail to better understand the needs and wants of the most demanding consumers. This fall, Gail’s success continues to grow with the launch of her own mineral makeup line, Brush-On Liquid Mineral Makeup.
Gail’s lifetime passion became her occupation through hard work and dedication, but it has always lived in her fondest thoughts.
“My best memories from childhood involved me doing my friends’ makeup before we would go out for a night on the town. I wanted to bring that feeling back into my life; the feeling where helping another woman to realize her beauty, made her feel more beautiful, and in turn, made me feel happy. Women helping women has always been a concept that I cherish and value above all else.”
Kara DePaola
KMR Communications, Inc.
(212) 213-6444
Kara@kmrpr.com
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